APA (7th ed.) Citation

Crane, E. (1965). Marketing communications: A behavioral approach to men, messages, and media. John Wiley.

Chicago Style (17th ed.) Citation

Crane, Edgar. Marketing Communications: A Behavioral Approach to Men, Messages, and Media. Nueva York: John Wiley, 1965.

MLA (9th ed.) Citation

Crane, Edgar. Marketing Communications: A Behavioral Approach to Men, Messages, and Media. John Wiley, 1965.