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Marketing communications: a behavioral approach to men, messages, and media

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Bibliographic Details
Main Author:	Crane, Edgar (Author)
Format:	Book
Language:	English
Published:	Nueva York John Wiley 1965
Series:	The Wiley Marketing Series
Subjects:	Marketing Medios de comunicación Consumidores Comportamiento Motivación Medios de comunicación de masas MENSAJES PRODUCTOS
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