Marketing communications: a behavioral approach to men, messages, and media
Guardat en:
| Autor principal: | Crane, Edgar (Autor) |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Nueva York
John Wiley
1965
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| Col·lecció: | The Wiley Marketing Series
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| Matèries: | |
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Ítems similars
-
La investigación motivacional en marketing y publicidad
per: Soler, Pere
Publicat: (1991) -
Men, motives, and markets
per: Alderson, Wroe, et al.
Publicat: (1968) -
Introduction to organizational behavior: a situational approach
per: Stuart-Kotze, Robin
Publicat: (1980) -
Interpersonal behavior: communication and understanding in relationships
per: Athos, Anthony G, et al.
Publicat: (1978) -
Psicología del consumidor
per: Quintanilla Pardo, Ismael
Publicat: (2002)