APA (7th ed.) Citation

Pegram, R. M., & Bailey, E. L. (1967). The marketing executive looks ahead: A survey. The Conference Board.

Chicago Style (17th ed.) Citation

Pegram, Roger M., and Earl L. Bailey. The Marketing Executive Looks Ahead: A Survey. Montreal: The Conference Board, 1967.

MLA (9th ed.) Citation

Pegram, Roger M., and Earl L. Bailey. The Marketing Executive Looks Ahead: A Survey. The Conference Board, 1967.