The art of using science in marketing

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Bibliographic Details
Main Author:	Ramond, Charles (Author)
Format:	Book
Language:	English
Published:	Nueva York Harper & Row 1974
Series:	Harper & Row Series in Marketing Management
Subjects:	Marketing PLANIFICACION Y CONTROL Gestión ESTRATEGIAS Medios de comunicación Publicidad Consumidores Investigación de mercado PRODUCTOS
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