Cita APA (7th ed.)

Kotler, P. (1971). Marketing decision making: A model building approach. Holt, Rinehart and Winston.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Decision Making: A Model Building Approach. Nueva York: Holt, Rinehart and Winston, 1971.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Decision Making: A Model Building Approach. Holt, Rinehart and Winston, 1971.