Cita APA (7th ed.)

Weilbacher, W. M. (1975). Marketing management cases: Planning and executing marketing strategy (2a. ed.). MacMillan.

Cita Chicago (17th ed.)

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2a. ed. Nueva York: MacMillan, 1975.

Cita MLA (9th ed.)

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2a. ed. MacMillan, 1975.