Weilbacher, W. M. (1975). Marketing management cases: Planning and executing marketing strategy (2a. ed.). MacMillan.
Style de citation Chicago (17e éd.)Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2a. ed. Nueva York: MacMillan, 1975.
Style de citation MLA (9e éd.)Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2a. ed. MacMillan, 1975.
Attention : ces citations peuvent ne pas être correctes à 100%.