APA (7th ed.) Citation

Tootelian, D. H., Gaedeke, R. M., & Thompson, L. A. (1980). Marketing management: Cases and readings. Goodyear.

Chicago Style (17th ed.) Citation

Tootelian, Dennis H., Ralph M. Gaedeke, and Leete A. Thompson. Marketing Management: Cases and Readings. Santa Mónica: Goodyear, 1980.

MLA (9th ed.) Citation

Tootelian, Dennis H., et al. Marketing Management: Cases and Readings. Goodyear, 1980.