Tootelian, D. H., Gaedeke, R. M., & Thompson, L. A. (1980). Marketing management: Cases and readings. Goodyear.
Cita Chicago (17th ed.)Tootelian, Dennis H., Ralph M. Gaedeke, i Leete A. Thompson. Marketing Management: Cases and Readings. Santa Mónica: Goodyear, 1980.
Cita MLA (9th ed.)Tootelian, Dennis H., et al. Marketing Management: Cases and Readings. Goodyear, 1980.
Atenció: Aquestes cites poden no estar 100% correctes.