Marketing management: cases and readings

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Bibliographic Details
Main Authors:	Tootelian, Dennis H (Author), Gaedeke, Ralph M (Author), Thompson, Leete A (Author)
Format:	Book
Language:	English
Published:	Santa Mónica Goodyear 1980
Subjects:	Gestión PLANIFICACION Y CONTROL ELABORACION DE POLITICAS ESTRATEGIAS Publicidad Consumidores Investigación de mercado
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