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Marketing management: cases an...
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Marketing management: cases and readings
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Bibliographic Details
Main Authors:
Tootelian, Dennis H
(Author)
,
Gaedeke, Ralph M
(Author)
,
Thompson, Leete A
(Author)
Format:
Book
Language:
English
Published:
Santa Mónica
Goodyear
1980
Subjects:
Gestión
PLANIFICACION Y CONTROL
ELABORACION DE POLITICAS
ESTRATEGIAS
Publicidad
Consumidores
Investigación de mercado
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