Marketing management: cases and readings

Podobné jednotky

• Marketing management cases: planning and executing marketing strategy
  Autor: Weilbacher, William M
  Vydáno: (1975)
• Quantitative techniques in marketing analysis: text and readings
  Autor: Frank, Ronald E, a další
  Vydáno: (1962)
• The great writings in marketing: selected readings together with the author's own retropective commentaries
  Autor: Thompson, Howard A
  Vydáno: (1976)
• A collection of outstanding cases in marketing management
  Autor: Zikmund, William G, a další
  Vydáno: (1979)
• Selected cases in marketing management
  Autor: Faville, David E
  Vydáno: (1961)