Marketing management: cases and readings

Míreanna comhchosúla

• Marketing management cases: planning and executing marketing strategy
  de réir: Weilbacher, William M
  Foilsithe / Cruthaithe: (1975)
• Quantitative techniques in marketing analysis: text and readings
  de réir: Frank, Ronald E, et al.
  Foilsithe / Cruthaithe: (1962)
• The great writings in marketing: selected readings together with the author's own retropective commentaries
  de réir: Thompson, Howard A
  Foilsithe / Cruthaithe: (1976)
• A collection of outstanding cases in marketing management
  de réir: Zikmund, William G, et al.
  Foilsithe / Cruthaithe: (1979)
• Selected cases in marketing management
  de réir: Faville, David E
  Foilsithe / Cruthaithe: (1961)