Marketing management: cases and readings

類似資料

• Marketing management cases: planning and executing marketing strategy
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  出版事項: (1975)
• Quantitative techniques in marketing analysis: text and readings
  著者:: Frank, Ronald E, 等
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• The great writings in marketing: selected readings together with the author's own retropective commentaries
  著者:: Thompson, Howard A
  出版事項: (1976)
• A collection of outstanding cases in marketing management
  著者:: Zikmund, William G, 等
  出版事項: (1979)
• Selected cases in marketing management
  著者:: Faville, David E
  出版事項: (1961)