Marketing management: cases and readings

Ижил төстэй зүйлс

• Marketing management cases: planning and executing marketing strategy
  -н: Weilbacher, William M
  Хэвлэсэн: (1975)
• Quantitative techniques in marketing analysis: text and readings
  -н: Frank, Ronald E, зэрэг
  Хэвлэсэн: (1962)
• The great writings in marketing: selected readings together with the author's own retropective commentaries
  -н: Thompson, Howard A
  Хэвлэсэн: (1976)
• A collection of outstanding cases in marketing management
  -н: Zikmund, William G, зэрэг
  Хэвлэсэн: (1979)
• Selected cases in marketing management
  -н: Faville, David E
  Хэвлэсэн: (1961)