Marketing management: cases and readings

相似書籍

• Marketing management cases: planning and executing marketing strategy
  由: Weilbacher, William M
  出版: (1975)
• Quantitative techniques in marketing analysis: text and readings
  由: Frank, Ronald E, et al.
  出版: (1962)
• The great writings in marketing: selected readings together with the author's own retropective commentaries
  由: Thompson, Howard A
  出版: (1976)
• A collection of outstanding cases in marketing management
  由: Zikmund, William G, et al.
  出版: (1979)
• Selected cases in marketing management
  由: Faville, David E
  出版: (1961)