Marketing management: cases and readings

Antzeko izenburuak

• Marketing management cases: planning and executing marketing strategy
  nork: Weilbacher, William M
  Argitaratua: (1975)
• Quantitative techniques in marketing analysis: text and readings
  nork: Frank, Ronald E, et al.
  Argitaratua: (1962)
• The great writings in marketing: selected readings together with the author's own retropective commentaries
  nork: Thompson, Howard A
  Argitaratua: (1976)
• A collection of outstanding cases in marketing management
  nork: Zikmund, William G, et al.
  Argitaratua: (1979)
• Selected cases in marketing management
  nork: Faville, David E
  Argitaratua: (1961)