Citazione Stile APA (7a Edizione)

Zikmund, W. G., & Lundstrom, W. J. (1979). A collection of outstanding cases in marketing management. West.

Citazione stile Chigago Style (17a edizione)

Zikmund, William G., e William J. Lundstrom. A Collection of Outstanding Cases in Marketing Management. Saint Paul: West, 1979.

Citatione MLA (9a ed.)

Zikmund, William G., e William J. Lundstrom. A Collection of Outstanding Cases in Marketing Management. West, 1979.