Cita APA (7th ed.)

Zikmund, W. G., & Lundstrom, W. J. (1979). A collection of outstanding cases in marketing management. West.

Cita Chicago (17th ed.)

Zikmund, William G., i William J. Lundstrom. A Collection of Outstanding Cases in Marketing Management. Saint Paul: West, 1979.

Cita MLA (9th ed.)

Zikmund, William G., i William J. Lundstrom. A Collection of Outstanding Cases in Marketing Management. West, 1979.