APA (7th ed.) Citation

Zikmund, W. G., & Lundstrom, W. J. (1979). A collection of outstanding cases in marketing management. West.

Chicago Style (17th ed.) Citation

Zikmund, William G., and William J. Lundstrom. A Collection of Outstanding Cases in Marketing Management. Saint Paul: West, 1979.

MLA (9th ed.) Citation

Zikmund, William G., and William J. Lundstrom. A Collection of Outstanding Cases in Marketing Management. West, 1979.