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A collection of outstanding cases in marketing management

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Bibliographic Details
Main Authors:	Zikmund, William G (Author), Lundstrom, William J (Author)
Format:	Book
Language:	English
Published:	Saint Paul West 1979
Subjects:	Marketing Administración de ventas Gestión Consumidores Planificación estratégica PLANIFICACION Y CONTROL ESTRATEGIAS ELABORACION DE POLITICAS Publicidad Precios Toma de decisiones
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