A collection of outstanding cases in marketing management

Ngā tūemi rite

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  mā: Thompson, Howard A
  I whakaputaina: (1976)
• Marketing management: cases and readings
  mā: Tootelian, Dennis H, me ētahi atu.
  I whakaputaina: (1980)
• Selected cases in marketing management
  mā: Faville, David E
  I whakaputaina: (1961)
• Marketing management cases: planning and executing marketing strategy
  mā: Weilbacher, William M
  I whakaputaina: (1975)
• Quantitative techniques in marketing analysis: text and readings
  mā: Frank, Ronald E, me ētahi atu.
  I whakaputaina: (1962)