APA (7th ed.) Citation

Ring, L. J., Newton, D. A., Borden, N. H., & Biggadike, E. R. (1984). Decisions in marketing: Cases and text. Business Publications.

Chicago Style (17th ed.) Citation

Ring, Lawrence J., Derek A. Newton, Neil H. Borden, and E. Ralph Biggadike. Decisions in Marketing: Cases and Text. Plano: Business Publications, 1984.

MLA (9th ed.) Citation

Ring, Lawrence J., et al. Decisions in Marketing: Cases and Text. Business Publications, 1984.