Decisions in marketing: cases and text

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Bibliographic Details
Main Authors:	Ring, Lawrence J (Author), Newton, Derek A (Author), Borden, Neil H (Author), Biggadike, E. Ralph (Author)
Format:	Book
Language:	English
Published:	Plano Business Publications 1984
Subjects:	Marketing Toma de decisiones Consumidores PLANIFICACION Y CONTROL ESTRATEGIAS Investigación de mercado DISTRIBUCION PRODUCTOS Publicidad Precios
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