Marketing: técnicas y casos prácticos

Antzeko izenburuak

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  nork: Thompson, Howard A
  Argitaratua: (1976)
• Marketing management cases: planning and executing marketing strategy
  nork: Weilbacher, William M
  Argitaratua: (1975)
• Decisions in marketing: cases and text
  nork: Ring, Lawrence J, et al.
  Argitaratua: (1984)
• Marketing management: cases and readings
  nork: Tootelian, Dennis H, et al.
  Argitaratua: (1980)
• Price policies and marketing management
  nork: Lynn, Robert A.
  Argitaratua: (1967)