Marketing: técnicas y casos prácticos

Ngā tūemi rite

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  mā: Thompson, Howard A
  I whakaputaina: (1976)
• Marketing management cases: planning and executing marketing strategy
  mā: Weilbacher, William M
  I whakaputaina: (1975)
• Decisions in marketing: cases and text
  mā: Ring, Lawrence J, me ētahi atu.
  I whakaputaina: (1984)
• Marketing management: cases and readings
  mā: Tootelian, Dennis H, me ētahi atu.
  I whakaputaina: (1980)
• Price policies and marketing management
  mā: Lynn, Robert A.
  I whakaputaina: (1967)