Marketing: técnicas y casos prácticos

Geahča maid

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  Dahkki: Thompson, Howard A
  Almmustuhtton: (1976)
• Marketing management cases: planning and executing marketing strategy
  Dahkki: Weilbacher, William M
  Almmustuhtton: (1975)
• Decisions in marketing: cases and text
  Dahkki: Ring, Lawrence J, et al.
  Almmustuhtton: (1984)
• Marketing management: cases and readings
  Dahkki: Tootelian, Dennis H, et al.
  Almmustuhtton: (1980)
• Price policies and marketing management
  Dahkki: Lynn, Robert A.
  Almmustuhtton: (1967)