Frank, R. E., Kuehn, A. A., & Massy, W. F. (1962). Quantitative techniques in marketing analysis: Text and readings. Richard D. Irwin.
Chicago (17e ed.) BronvermeldingFrank, Ronald E., Alfred A. Kuehn, en William F. Massy. Quantitative Techniques in Marketing Analysis: Text and Readings. Homewood: Richard D. Irwin, 1962.
MLA (9e ed.) BronvermeldingFrank, Ronald E., et al. Quantitative Techniques in Marketing Analysis: Text and Readings. Richard D. Irwin, 1962.
Let op: Deze citaties zijn niet altijd 100% accuraat.