APA (7th ed.) Citation

Frank, R. E., Kuehn, A. A., & Massy, W. F. (1962). Quantitative techniques in marketing analysis: Text and readings. Richard D. Irwin.

Chicago Style (17th ed.) Citation

Frank, Ronald E., Alfred A. Kuehn, and William F. Massy. Quantitative Techniques in Marketing Analysis: Text and Readings. Homewood: Richard D. Irwin, 1962.

MLA (9th ed.) Citation

Frank, Ronald E., et al. Quantitative Techniques in Marketing Analysis: Text and Readings. Richard D. Irwin, 1962.