Cita APA (7th ed.)

Frank, R. E., Kuehn, A. A., & Massy, W. F. (1962). Quantitative techniques in marketing analysis: Text and readings. Richard D. Irwin.

Cita Chicago (17th ed.)

Frank, Ronald E., Alfred A. Kuehn, i William F. Massy. Quantitative Techniques in Marketing Analysis: Text and Readings. Homewood: Richard D. Irwin, 1962.

Cita MLA (9th ed.)

Frank, Ronald E., et al. Quantitative Techniques in Marketing Analysis: Text and Readings. Richard D. Irwin, 1962.