Citazione Stile APA (7a Edizione)

Frank, R. E., Kuehn, A. A., & Massy, W. F. (1962). Quantitative techniques in marketing analysis: Text and readings. Richard D. Irwin.

Citazione stile Chigago Style (17a edizione)

Frank, Ronald E., Alfred A. Kuehn, e William F. Massy. Quantitative Techniques in Marketing Analysis: Text and Readings. Homewood: Richard D. Irwin, 1962.

Citatione MLA (9a ed.)

Frank, Ronald E., et al. Quantitative Techniques in Marketing Analysis: Text and Readings. Richard D. Irwin, 1962.