Quantitative techniques in marketing analysis: text and readings

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Bibliographic Details
Main Authors:	Frank, Ronald E (Author), Kuehn, Alfred A (Author), Massy, William F (Author)
Format:	Book
Language:	English
Published:	Homewood Richard D. Irwin 1962
Series:	Irwin Series in Quantitative Analysis for Business
Subjects:	Marketing ESTRATEGIAS ELABORACION DE POLITICAS PLANIFICACION Y CONTROL Publicidad Consumidores
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