Quantitative techniques in marketing analysis: text and readings

Míreanna comhchosúla

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  de réir: Thompson, Howard A
  Foilsithe / Cruthaithe: (1976)
• Marketing management: cases and readings
  de réir: Tootelian, Dennis H, et al.
  Foilsithe / Cruthaithe: (1980)
• Marketing management cases: planning and executing marketing strategy
  de réir: Weilbacher, William M
  Foilsithe / Cruthaithe: (1975)
• Cases in marketing: decisions, policies, strategies
  de réir: Still, Richard R, et al.
  Foilsithe / Cruthaithe: (1972)
• Quantitative techniques for marketing decisions
  de réir: Jolson, Marvin A, et al.
  Foilsithe / Cruthaithe: (1973)