Quantitative techniques in marketing analysis: text and readings

Ngā tūemi rite

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  mā: Thompson, Howard A
  I whakaputaina: (1976)
• Marketing management: cases and readings
  mā: Tootelian, Dennis H, me ētahi atu.
  I whakaputaina: (1980)
• Marketing management cases: planning and executing marketing strategy
  mā: Weilbacher, William M
  I whakaputaina: (1975)
• Cases in marketing: decisions, policies, strategies
  mā: Still, Richard R, me ētahi atu.
  I whakaputaina: (1972)
• Quantitative techniques for marketing decisions
  mā: Jolson, Marvin A, me ētahi atu.
  I whakaputaina: (1973)