Quantitative techniques in marketing analysis: text and readings

Ижил төстэй зүйлс

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  -н: Thompson, Howard A
  Хэвлэсэн: (1976)
• Marketing management: cases and readings
  -н: Tootelian, Dennis H, зэрэг
  Хэвлэсэн: (1980)
• Marketing management cases: planning and executing marketing strategy
  -н: Weilbacher, William M
  Хэвлэсэн: (1975)
• Cases in marketing: decisions, policies, strategies
  -н: Still, Richard R, зэрэг
  Хэвлэсэн: (1972)
• Quantitative techniques for marketing decisions
  -н: Jolson, Marvin A, зэрэг
  Хэвлэсэн: (1973)