Quantitative techniques in marketing analysis: text and readings

Geahča maid

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  Dahkki: Thompson, Howard A
  Almmustuhtton: (1976)
• Marketing management: cases and readings
  Dahkki: Tootelian, Dennis H, et al.
  Almmustuhtton: (1980)
• Marketing management cases: planning and executing marketing strategy
  Dahkki: Weilbacher, William M
  Almmustuhtton: (1975)
• Cases in marketing: decisions, policies, strategies
  Dahkki: Still, Richard R, et al.
  Almmustuhtton: (1972)
• Quantitative techniques for marketing decisions
  Dahkki: Jolson, Marvin A, et al.
  Almmustuhtton: (1973)