Quantitative techniques in marketing analysis: text and readings

Antzeko izenburuak

• The great writings in marketing: selected readings together with the author's own retropective commentaries
  nork: Thompson, Howard A
  Argitaratua: (1976)
• Marketing management: cases and readings
  nork: Tootelian, Dennis H, et al.
  Argitaratua: (1980)
• Marketing management cases: planning and executing marketing strategy
  nork: Weilbacher, William M
  Argitaratua: (1975)
• Cases in marketing: decisions, policies, strategies
  nork: Still, Richard R, et al.
  Argitaratua: (1972)
• Quantitative techniques for marketing decisions
  nork: Jolson, Marvin A, et al.
  Argitaratua: (1973)