APA (7th ed.) Citation

Thompson, H. A. (1976). The great writings in marketing: Selected readings together with the author's own retropective commentaries. The Commerce.

Chicago Style (17th ed.) Citation

Thompson, Howard A. The Great Writings in Marketing: Selected Readings Together with the Author's Own Retropective Commentaries. Plymouth: The Commerce, 1976.

MLA (9th ed.) Citation

Thompson, Howard A. The Great Writings in Marketing: Selected Readings Together with the Author's Own Retropective Commentaries. The Commerce, 1976.