Cita APA (7a ed.)

Thompson, H. A. (1976). The great writings in marketing: Selected readings together with the author's own retropective commentaries. The Commerce.

Cita Chicago Style (17a ed.)

Thompson, Howard A. The Great Writings in Marketing: Selected Readings Together with the Author's Own Retropective Commentaries. Plymouth: The Commerce, 1976.

Cita MLA (9a ed.)

Thompson, Howard A. The Great Writings in Marketing: Selected Readings Together with the Author's Own Retropective Commentaries. The Commerce, 1976.