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The information seekers: an international study of consumer information and advertising image

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Bibliographic Details
Main Authors:	Thorelli, Hans B (Author), Becker, Helmut (Author), Engledow, Jack (Author)
Format:	Book
Language:	English
Published:	Cambridge Ballinger 1975
Subjects:	Consumidores Investigación de mercado Psicología aplicada Comportamiento Publicidad PRODUCTOS
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