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Marketing management: foundations and practices

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Bibliographic Details
Main Authors: Lazer, William (Author), Culley, James D (Author)
Format: Book
Language:English
Published: Boston Houghton Mifflin 1983
Subjects:
Marketing
Administración de empresas
Publicidad
ESTRATEGIAS
PLANIFICACION Y CONTROL
Consumidores
Medios de comunicación
Investigación de mercado
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