Cita APA (7th ed.)

Zaltman, G., & Burger, P. C. (1975). Marketing research: Fundamentals and dynamics. The Dryden.

Cita Chicago (17th ed.)

Zaltman, Gerald, i Philip C. Burger. Marketing Research: Fundamentals and Dynamics. Hinsdale: The Dryden, 1975.

Cita MLA (9th ed.)

Zaltman, Gerald, i Philip C. Burger. Marketing Research: Fundamentals and Dynamics. The Dryden, 1975.