APA (7th ed.) Citation

Zaltman, G., & Burger, P. C. (1975). Marketing research: Fundamentals and dynamics. The Dryden.

Chicago Style (17th ed.) Citation

Zaltman, Gerald, and Philip C. Burger. Marketing Research: Fundamentals and Dynamics. Hinsdale: The Dryden, 1975.

MLA (9th ed.) Citation

Zaltman, Gerald, and Philip C. Burger. Marketing Research: Fundamentals and Dynamics. The Dryden, 1975.

Warning: These citations may not always be 100% accurate.