Marketing research: fundamentals and dynamics

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Bibliographic Details
Main Authors:	Zaltman, Gerald (Author), Burger, Philip C (Author)
Format:	Book
Language:	English
Published:	Hinsdale The Dryden 1975
Subjects:	Investigación de mercado PRODUCTOS Consumidores Comportamiento Análisis de datos Toma de decisiones Métodos de investigación
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