Enciclopedia de la mercadotecnia
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| Main Authors: | , |
|---|---|
| Formato: | Livro |
| Idioma: | espanhol |
| Publicado em: |
Barcelona
Nauta
1979
|
| Assuntos: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | UCQ1795 | ||
| 003 | CL-VaPUC | ||
| 008 | 980721e19790000SP |||||||||||||||||spa|d | ||
| 082 | 0 | 4 | |a 658.8 |b MAL |2 21 |
| 100 | |a Maluquer Wahl, Juan J. |e autor |9 415624 | ||
| 700 | 0 | |a Nicolau Casellas, Ramón |e author |9 415625 | |
| 245 | 1 | 0 | |a Enciclopedia de la mercadotecnia |
| 300 | |a 5 v | ||
| 942 | |c BK | ||
| 945 | |d 19980721 00:00:00 |a cmena | ||
| 260 | |a Barcelona |b Nauta |c 1979 | ||
| 500 | |a v.1: Mercadotecnia de bienes de consumo | ||
| 500 | |a v.2: Mercadotecnia de productos industriales | ||
| 500 | |a v.3: Mercadotecnia internacional | ||
| 500 | |a v.4: Mercadotecnia financiera | ||
| 500 | |a v.5: Planificación y dirección de la mercadotecnia | ||
| 650 | 0 | |a Marketing |9 259324 | |
| 650 | 7 | |a PRODUCTOS |2 CL-VaPUC |9 338640 | |
| 650 | 0 | |a Consumidores |9 315658 | |
| 650 | 0 | |a Investigación de mercado |9 332310 | |
| 650 | 0 | |a Publicidad |9 314572 | |
| 650 | 7 | |a PLANIFICACION Y CONTROL |2 CL-VaPUC |9 415626 | |
| 650 | 0 | |a Bienes |9 255749 | |
| 583 | |a last modification |c 19980721 00:00:00 |k Rodrigo Vera | ||
| 999 | |c 272639 |d 272637 | ||
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