APA (7th ed.) Citation

Fulmer, R. M. (1976). The new marketing. MacMillan.

Chicago Style (17th ed.) Citation

Fulmer, Robert M. The New Marketing. Nueva York: MacMillan, 1976.

MLA (9th ed.) Citation

Fulmer, Robert M. The New Marketing. MacMillan, 1976.

Warning: These citations may not always be 100% accurate.