Cita APA (7th ed.)

Gist, R. R. (1971). Marketing and society: A conceptual introduction. Holt, Rinehart and Winston.

Cita Chicago (17th ed.)

Gist, Ronald R. Marketing and Society: A Conceptual Introduction. Nueva York: Holt, Rinehart and Winston, 1971.

Cita MLA (9th ed.)

Gist, Ronald R. Marketing and Society: A Conceptual Introduction. Holt, Rinehart and Winston, 1971.