APA (7th ed.) Citation

Gist, R. R. (1971). Readings: Marketing and society. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Gist, Ronald R. Readings: Marketing and Society. Nueva York: Holt, Rinehart and Winston, 1971.

MLA (9th ed.) Citation

Gist, Ronald R. Readings: Marketing and Society. Holt, Rinehart and Winston, 1971.