APA (7th ed.) Citation

Hisrich, R. D., & Peters, M. P. (1978). Marketing a new product: Its planning, development, and control. The Benjamin-Cummings.

Chicago Style (17th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing a New Product: Its Planning, Development, and Control. Menlo Park: The Benjamin-Cummings, 1978.

MLA (9th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing a New Product: Its Planning, Development, and Control. The Benjamin-Cummings, 1978.