Citazione Stile APA (7a Edizione)

Hisrich, R. D., & Peters, M. P. (1978). Marketing a new product: Its planning, development, and control. The Benjamin-Cummings.

Citazione stile Chigago Style (17a edizione)

Hisrich, Robert D., e Michael P. Peters. Marketing a New Product: Its Planning, Development, and Control. Menlo Park: The Benjamin-Cummings, 1978.

Citatione MLA (9a ed.)

Hisrich, Robert D., e Michael P. Peters. Marketing a New Product: Its Planning, Development, and Control. The Benjamin-Cummings, 1978.