Hisrich, R. D., & Peters, M. P. (1978). Marketing a new product: Its planning, development, and control. The Benjamin-Cummings.
Citace podle Chicago (17th ed.)Hisrich, Robert D., a Michael P. Peters. Marketing a New Product: Its Planning, Development, and Control. Menlo Park: The Benjamin-Cummings, 1978.
Citace podle MLA (9th ed.)Hisrich, Robert D., a Michael P. Peters. Marketing a New Product: Its Planning, Development, and Control. The Benjamin-Cummings, 1978.
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