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Marketing a new product: its planning, development, and control

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Détails bibliographiques
Auteurs principaux:	Hisrich, Robert D (Auteur), Peters, Michael P (Auteur)
Format:	Livre
Langue:	anglais
Publié:	Menlo Park The Benjamin-Cummings 1978
Sujets:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
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