Marketing a new product: its planning, development, and control

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Bibliographic Details
Main Authors:	Hisrich, Robert D (Author), Peters, Michael P (Author)
Format:	Book
Language:	English
Published:	Menlo Park The Benjamin-Cummings 1978
Subjects:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
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