Ferrell, O. C., & Pride, W. M. (1982). Instructor's manual Fundamentals of marketing. Houghton Mifflin.
Cita Chicago (17th ed.)Ferrell, O. C., i William M. Pride. Instructor's Manual Fundamentals of Marketing. Boston: Houghton Mifflin, 1982.
Cita MLA (9th ed.)Ferrell, O. C., i William M. Pride. Instructor's Manual Fundamentals of Marketing. Houghton Mifflin, 1982.
Atenció: Aquestes cites poden no estar 100% correctes.