Wrenn, B., & Kotler, P. (1984). Instructor's manual Marketing management: Analysis, planning, and control (5a. ed.). Prentice-Hall.
Citación estilo ChicagoWrenn, Bruce, and Philip Kotler. Instructor's Manual Marketing Management: Analysis, Planning, and Control. 5a. ed. Englewood Cliffs: Prentice-Hall, 1984.
Cita MLAWrenn, Bruce, and Philip Kotler. Instructor's Manual Marketing Management: Analysis, Planning, and Control. 5a. ed. Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.